SEARS Cutting Edge Gin

Concept, Positioning, Naming, Brand Design

SEARS Gin is a new gin, produced with the patented 'Cutting Edge Process'.
Due to this process the cellular structures of the plants are cut very properly with extremely sharp knifes. This ensures that the selected botanicals unfold their full aroma for a perfectly balanced gin.
The brand design of SEARS Gin reflects the 'sharpness' of this unique production process with its graphic structure of fine lines.
SEARS G&T Premix

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